Move over millennials. Perennials are here – people who belong to all age bands. These consumers are curious, risk takers, get involved, are confident, creative, and much more. Think of Ellen DeGeneres, Elon Musk, Serena Williams, and the likes of them, and you’ll know who these people are. An interesting article by Gina Pell that opens a completely new segment for marketers. 

Picture credit: http://www.medium.com

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