Deepika Warrier, vice-president, nutrition category, Pepsico, explains how her radio campaign for the company’s Quaker Oats+Milk is an innovative approach to grab the consumers’ attention. For the launch of the brand, Pepsico has brought two FM channels – Radio Mirchi and Red FM – together. The campaign is called ‘Power of Two’, referring to the popular RJ’s of the two channels – Naved and Raunac.

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