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A shape which is the first of its kind. Looks as though the drink has been freshly squeezed out. Objective? An obvious one – to grab the buyer’s attention. At present, this newly designed Fanta bottle is available in the UK, Poland, Serbia, Italy, Malta, Finland, and Romania. The approach is not new. Tropicana was made available in tetra packs long time ago and the special packaging worked wonders for the product.

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