It’s Marketing that this novel is based on. The characters in the story are people trying to fight it out in the harsh world of business. While one may call this book a thriller, the story refers to concepts like cause-related-advertising, celebrity endorsement, sponsorship, and event-based promotion. “Corporate social responsibility” has been misunderstood and wrongly implemented by most business organisations. The novel informs readers what it means to be socially responsible in business.
The author has written this book for people in the business world (especially in Marketing, Advertising, Sales, and Entrepreneurship), business management students, or anyone who understands the basics of business.